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MobileCause Releases Enhanced Text Messaging to Drive Nonprofit Fundraising and Donor Engagement

LOS ANGELES, CA (June 5, 2018) – MobileCause, a leading provider of online, mobile and event fundraising software for nonprofit organizations, today announced text messaging enhancements to help nonprofit organizations personalize and measure their fundraising and communication efforts.

Over the last decade, text messaging has become an increasingly common type of communication channel for nonprofits to use in disaster relief efforts, fundraising events, peer-to-peer fundraising and social advocacy programs. It is distinctly different than voicemails, emails and social media posts —text messaging offers a sense of urgency, high open rates and provides a convenient communication channel for donors.

“Text messaging is a common method for NPOs to communicate with their supporters and raise more money,” said Guy Assedou, MobileCause Director of Product Management. “With our enhanced text messaging module, nonprofits can create an even more personal experience while also tracking the performance of this fast-growing fundraising channel.”

As part of its Q2 product enhancements, MobileCause released an enhanced text messaging module that offers a more engaging mobile giving experience for donors, including:

  • Text Analytics –With the MobileCause Text Analytics, users can now attribute giving directly from mobile devices and know the effectiveness of campaigns and communications by tracking the number of clicks, click-thru rates, conversion rates and total donations collected of any MobileCause form distributed via text message
  • Personalized Text Messages: Nonprofits can easily connect with hundreds, thousands or millions of supporters on a more meaningful level with dynamic content using data and communication preferences specific to constituents
  • Long-form Text Messages –Many nonprofits feel limited by text messaging because they want to use more storytelling as part of their appeals.  Long-form text messages more than double character counts to deliver a stronger message in a more cost-effective way compared to other communication channels

Text-to-donate is a mobile fundraising method that uses text messaging, keywords and shortcodes. Collecting donations of any size billed to credit and debit cards is as simple as instructing donors to text a memorable keyword to a simple five-digit shortcode (i.e. Text CAUSE to 51555). Donors instantly receive a text message linking directly to a secure donation form that captures full donor data right from their mobile phone. The more people that see your message, the better the response rate will be, which is why text-to-donate fundraising campaigns are one of the most effective ways to help raise more money for nonprofit organizations.

To learn more about ways that text messaging can enhance your nonprofit organizations’ fundraising efforts, visit https://www.mobilecause.com/text-to-donate/.

About MobileCause, Inc.

MobileCause helps nonprofits attract more donors and inspire recurring donations with its fundraising, donor engagement software and digital marketing services. Offering a full suite of solutions including online forms, fundraising events, crowdfunding, campaign marketing and promotion, data management, and 2.5% credit card processing with no additional transaction fees, the company is trusted by thousands of nonprofit organizations for helping them deliver engaging donor experiences. To learn more, visit mobilecause.com.

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