Recent trending topic ‘Mobilegeddon’ has left many wondering what it all means. David Goldman of CNN Money gives the shortcut guide to the most important points to take away from Google latest change involving the mobile world.
Google’s ‘Mobilegeddon’ – 5 Fast Facts
By David Goldman | 04/21/15 | CNN Money
1. Only smartphones impacted. Google’s search results on desktop and tablets will be unaffected by the new algorithm. But it’s still a big impact. Mobile makes up about half of all Google searches.
2. Website operators had two months to prepare. Usually, Google doesn’t pre-announce algorithm tweaks.
3. Algorithm changes can be nasty. Many businesses rely heavily on Google to send traffic to their websites.
4. Websites can adjust on the fly. Unlike previous algorithm tweaks, websites can upgrade their “mobile-friendliness” at any time.
5. Some mobile-unfriendly sites could still get favorable search placement. Google’s algorithm judges sites based on numerous criteria, of which mobile-friendlness is just one.
What you need to take away from what Mobilegeddon is and what you need to do about it.
The biggest take away being that mobile friendly websites will now be favored in Google’s search priority. What most people are not being informed is that Google’s sweeping changes to its search algorithm are only effected when searched using a smartphone.
This leaves those searching through tablets and PC’s unaffected, but with 50% of Google searches being done so through smartphones, there is high demand to make sure websites are mobile friendly.
It seems like an obvious tweak, but it has website operators scrambling to keep their sites listed high up in the search rankings. With everything in this day and age going to mobile, fundraising is right on the top of the page to convert over to mobile.