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NGEN and KSBJ Radio

Founded

KSBJ: 1982

NGEN: 2010

How we helped

Campaign strategy

Pre and post event communication

Collect online and offline event donations

Real-time donor recognition

Text-to-donate

Subscription service

Mobile pledging with auto-fulfillment

Donor reporting

Gift management

Segment

Faith Based

Size

Medium

66,000

subscribers

6,300,000

texts sent

MobileCause provides the support needed to succeed in a mobile world. The platform is very powerful and allows NGEN to engage people with fun and innovative mobile campaigns and text communication.

— Jessica Arrendell, NGEN Digital Strategy Specialist

Challenge

Both NGEN and KSBJ are radio stations that promote and play Christian music to unite the “Now Generation”. They were looking for a solution that would allow them to engage the right audience effectively and strategically through digital channels. They knew their target audience were all ‘tech savvy’ and used smartphones to read their news and communicate. Setting up a NGEN and KSBJ radio subscription campaign was not something they could do on their own.

Solution

The strategy began for the NGEN and KSBJ radio subscription campaign by compiling a list of mobile subscribers across a certain demographic. MobileCause helped them by setting up a keyword NGEN (or KSBJ) that the listeners would text to a phone number 51555. Those who texted (or signed up online) received information about concert details, programming updates, prayer requests, bible verses, devotions, polls, and surveys. Special event keywords were also set up for events such as Christmas and Easter to increase participation in seasonal events.

Impact

The NGEN and KSBJ radio subscription campaign was a great triumph for the radio stations. Their target audiences quickly took to this subscription service and participation increased immediately. Currently, more than 66,000 people have signed up for the radio channel subscription service and more than 6,300,000 texts alerts have been sent.

NGEN and KSBJ Radio

NGEN and KSBJ Radio are online and on-air digital music experiences that provide Christian hit music to connect and unite the Now Generation to power a world of good through music and ministry.

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