Direct Marketing Association nonprofit fundraising industry survey results.
It is more important than ever to reach donors and receive donations in new an innovative ways. Nonprofit “fundraising as usual” continues to decline as donors drop off faster than they join. Does your nonprofit reflect the statistics below? Fundraising in a Down Economy is a perfect reason to go mobile and start using mobile technologies for fundraising and engagement.
How are your response rates now compared to the same period last year?
What are you seeing with regards to individual donations compared to the same period last year, please select one:
Smaller gifts, fewer individual donors [40.7%]
Larger gifts, fewer individual donors [33.3%]
Smaller gifts, more individual donors [13.9%]
Larger gifts, more individual donors [8.3%]
User Provided No Response [3.7%]
Are you planning to change your marketing strategy because of the economy?
No Response [2.8%]
Is your organization making any changes due to the economy such as (select all that apply):
No Response [31.5%]
Other – please comment below* [21.3%]
Hiring freeze [18.5%]
Reduction in marketing budget [13.0%]
Reduction in staff [8.3%]
Reduction in programming [6.5%]
Change in mission [0.9%]
Are you planning to use newer marketing techniques in the near future? (Web 2.0, blogs, social marketing, mobile marketing)
No Response [10.2%]
Overall, how is your organization doing financially now compared to last year?
About the same [40.7%]
No Response [0.9%]
Sean MacNeill, MobileCause CEO