Text to give donations are the new trend in nonprofit fundraising.
Why ask potential donors to pull out their checkbook or credit card when they are inclined to give?
According to a new Mobile Marketing article, Micro-Giving will be the hottest fundraising trend of 2009. VeriSign and the Mobile Giving Foundation expect that more than $5 million will be raised this year via mobile charitable giving.
Text donations take a matter of seconds for web-savvy Gen-Y-ers and the charge shows up on their phone bill. MobileCause is one of the few application service providers provisioned by all major carriers including the big four—Sprint, AT&T, T-Mobile, Verizon.
Nonprofit fundraising trends has shown that nonprofits should encourage donors to opt into mobile programs to receive alerts, updates and news of events through SMS messages. Personalized text messages improve relationships between nonprofit and donor—especially in these hard economic times when charities normally struggle for funds and attention. Our Text-to-Broadcast solution is designed to enable nonprofits to easily set up and send messages to donors.
Are you a Nonprofit Organization that is interested in learning more about receiving text donations? Watch the Mobile Giving 101 video below to learn how to easily set up a Text to Give campaign.
Learn more about MobileCause fundraising and engagement tools
Sean MacNeill, MobileCause CEO