Nonprofit Mobile Communication Is Here.
Recently MobileCause hosted a webinar for non-profit leaders, educating them on the latest trends and success stories. One of the dominant ideas that emerged was: users are already using their mobile devices to interact with their favorite brands and organizations.
As a nonprofit, your message is already reaching your audience on their mobile devices. They are reading your emails on their phones. They are filling out your forms on their phones. They may even be googling you, tapping on your phone number and dialing your office from their mobile phone. Whether the non-profit sector is ready or not, your audience has already gone mobile.
Many NPOs have paid little attention to mobile optimization and in digital terms that means a host of tiny glitches that add up. Users attempting to load standard websites on smart phones may be experiencing missing images, long load or buffering times, tiny fonts and other hassles.
How can you fix it?
1. Assess: Grab a few co-workers and use your cell phones to comb through your organization’s user experience via mobile. Open your e-newsletter, recent emails, website, Facebook and Twitter pages. Do your best to look through each of these on as many different mobile platforms as you can (iPhone, Android, Blackberry, feature phones, etc.).
2. Prioritize: Determine which communication mediums are the most effective for your organization right now & optimize them first. Mobile optimization can be costly and time consuming. Choose the elements that will have the largest impact first.
3. Implement: Do your best not to get bogged down in bureaucracy and get the first initiative done. Once the first initiative is successful, you will spend less time “selling” your boss on mobile.
Need help assessing? Wondering how mobile giving fits in to all this? Contact us for help. One of our Business Development Executives would love to talk with you about mobile strategy for your organization!
Learn more about MobileCause fundraising and engagement tools for nonprofits
Sean MacNeill, MobileCause CEO