Writing for Small Business TRENDS, Aubrielle Billing reports on how Cofeed, a local Long Island, NY coffee shop is reaping the benefits of a nonprofit partnership with The New York Foundling, an organization focused on empowering Children and Families in need. Aubrielle Billig is a Staff Writer at Small Business TRENDS and a full time senior at Kutztown University, PA, studying graphic design and professional writing, with a strong sense for the creative and innovative.
Coffee Chain Finds Profit — With Nonprofits?
By Aubrielle Billig| Small Business TRENDS| 6/10/15
Founded back in 2012 by Frank ‘Turtle’ Raffaele in Long Island, this cafe regularly donates between 3-10 percent of its profits to different nonprofit organizations and local charities. As the company’s website reads:
“We are driven to become one of the most charitable companies in the world and one of the most profitable as well. Every location we open is a powerful opportunity to benefit another community, additional charities, and new customers. We want to be known as the best place to get fantastic, locally-sourced meals and superb coffee, and as a result, to support worthy local charities.”
Coffeed gained its first Manhattan location earlier this year. After being awarded a space at half-price rent inside the lobby of The Foundling headquarters, due to their significant donation offer, they quickly opened shop in the new location: which just so happens to be in one of the most coveted business areas in NYC.
In exchange for the rental deal, the cafe offers a percentage of their sales to The Foundling, and dedicates one quarter of their retail space to education and information on today’s issues of poverty and inequality.
A Mutually Beneficial Nonprofit Partnership
COFFEED, a Long Island café, wants to become one of the most charitable, as well as profitable businesses in the world. Starting with his first location in the lobby of The Foundling’s nonprofit headquarters in Manhattan, COFFEED owner, Frank Raffaele began to achieve that goal by donating a percentage of his café’s profits to the New York charity that empowers children and families in need.
In return, The Foundling offers him rent of the retail space, a portion of which is dedicated to educating and informing customers on current pressing poverty and inequality issues, at a 50% discount making this nonprofit partnership a win-win situation for all. Mr. Raffaele plans to replicate the reciprocal model with other worthy nonprofits.
What’s In It For Your Organization?
By teaming up, both nonprofit organizations can receive mutually beneficial advantages like those helping COFFEED and The Foundling.
- Saving money
- Strengthening programs
- Expanding reach
- Improving efficiencies
- Providing needed skills
Whether you share the rent, receive in-kind donations, collaborate on mobile marketing campaigns or gain new volunteers and staff, a nonprofit partnership can be an important element of both organizations’ success.
Look at what your organization does and what it needs then find partners who are aligned with your mission to create genuine collaboration that will allow you to draw on their desire to help your cause with their dollars, time and resources.
Since nonprofits receive special permission to send text messages to donors and supporters, a co-branded campaign can inadvertently provide the for-profit company with exposure it otherwise would not be able to have, while strengthening the impact of your efforts.