Huffington Post, America’s online news aggregator and blog, recently posted an article by Sara Hillware covering five ways technology can help your nonprofit. Sarah Hillware is an award-winning social entrepreneur, new business development executive and champion for women that helps nonprofits leverage technology.
By Sarah Hillware | Huffington Post | 5/22/15
The way people give is constantly changing. People may care about your cause, but it doesn’t mean they will donate. So what drives them?
According to “The Science Behind Why People Give Money to Charity,” it takes multiple actions to drive someone to give. The first action, simply asking, is one we take for granted. People are more likely to give when asked. Also, in today’s hyper-connected world, giving is increasingly becoming peer-driven. People give because they are influenced by others. Finally, giving is addictive. Those who have donated or volunteered in the past are more likely to do it again.
With this knowledge, how can we best position a nonprofit organization to take advantage of these three findings? Here’s a brief list of five key ways to utilize technology to help your organization do more good:
1. Engage with Donors
2. Have Data at Your Fingertips
3. Get the Full Picture
4. Give You a Social Media Edge
5. Ride the Mobile Wave
Within 10 years, Millennials will be in full force and have control of the financial well-being of every nonprofit organization. They’ve already ushered in the new generation of giving with the popularity of crowdfunding nonprofit technology. Millenials prefer mobile technology over any other method of communication or giving. Those preferences have been the catalyst for evolving into a mobile-centric world.
Sarah Hillware’s article tackles five essential factors to take into consideration when weighing the benefits of mobile and nonprofit technology. Mobile fundraising fully integrates all the points she covers, plus some. New adopters may be weary of mobile fundraising. What is it? How does it work? Does it take a lot of time?
Mobile fundraising is an easy way to effectively communicate with supporters via mobile devices within minutes to increase donations in less time for less money – with absolutely no technological skills required.
When comparing mobile fundraising software, here are some features you should consider
- Mobile-friendliness and responsive design
- Ability to create custom donor forms and crowdfunding pages to create the most dynamic donation experience
- Remittance and merchant services options
- Capability to validate mobile numbers and run text messaging campaigns
Without social media and mobile nonprofit technology, your organization’s online presence is invisible to more than half of your donors as 60% of all internet searches occur on a mobile device. Additionally mobile responsive donation forms yield 38% more donations. We’re sure this article will help convince your board of directors to get onboard with mobile nonprofit technology.