Northwood University looks to develop the future leaders of a global, free-enterprise society through degree programs in business, finance and management. The Northwood Fund supports students, emergency fund scholarships, intramural athletics, academic programs, and much more.
Alumni Crowdfunding Pilot Program
Northwood University implemented a 3-day pilot fundraising campaign to test the effectiveness of reaching alumni and supporters with crowdfunding. During a short meeting alumni captains setup crowdfunding pages from the convenience of their smartphones. Alumni began sharing pages with personal networks by email, text and social media. Within 72-hours they exceeded their pilot goal of $2500. Many donors expressed excitement about being able to make a difference on campus and one large donor offered a $10,000 matching grant for the campaign. Northwood plans to leverage the matching gift and scale this campaign to raise $25,000.
Text IDEA to 71777 to support Northwood University or go to safedonate.us/IDEA
To thank donors, campaign organizers sent a link via email and text message of a video from a student who benefited from their contribution. Northwood plans to increase crowdfunding to exceed $75,000 in contributions by October. Specifically, Northwood plans to strengthen their alumni phoneathon with a convenient mobile donation option.
Northwood University Pilot Program Results
- Alumni were able to easily setup and share crowdfunding pages with their personal network
- 56 alumni and supporters made donations
- $2700+ was raised in 72-hour pilot program
By Shelly Wenk, Head of Customer Success