Allie Bice, reporting for azcentral.com, covered the Society of St. Vincent de Paul‘s Turkey Tuesday food drive. The charity has been holding these one-day giving campaigns for 22 years to provide local families in need the opportunity to have a healthy and hearty meal on Thanksgiving. Ms. Bice is a news reporter for Republic Media and it’s publications, azcentral.com and The Arizona Republic.
25,000 birds donated on Turkey Tuesday
Allie Bice | The Arizona Republic | 11/24/15
It was a Turkey Tuesday record.
Valley residents donated more than 25,000 frozen turkeys in a single day to benefit families helped by the Society of St. Vincent de Paul.
Donations were accepted at every Food City and Bashas’ location during operating hours for the 22nd Annual Turkey Tuesday food drive to give families in need a chance to eat hearty on Thanksgiving.
One-Day Giving Campaigns To Motivate Your Supporters
From #GivingTuesday to Turkey Tuesday, one-day giving campaigns can help your organization rally new and existing supporters to increase awareness, participation and donations for your cause.
The specific deadlines associated with one-day giving campaigns motivate supporters to help you reach a targeted goal. You can send out mobile text updates to let them know how the campaign is doing every step of the way and to encourage donations using keywords and shortcodes.
Another way to keep supporters motivated in the days leading up to, during and after your one-day-campaigns is by posting photos and videos on Facebook, where you can also embed a donation form to make it easy for them to give.
93% of donors will give again when they’re personally thanked in a timely manner and receive meaningful updates of their donation’s impact to the cause. Don’t forget to thank each and every person who contributes to your one-day giving campaigns to secure even better results next year!