Online Giving with Mobile Simplifies Everything about Fundraising for Your Cause
Based on findings from MIT’s recent On-demand Economy conference, Ron Miller reports for TechCrunch on the digital disruption changing everything from how we hail a cab to book a hotel room. These technology changes are significant to organizations who are looking to simplify and optimize their donation processes and adopt online giving with mobile as part of their fundraising mix. A freelance journalist since 1998, Mr. Miller is the enterprise reporter at TechCrunch, a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Trending Article | Ron Miller | TechCrunch | 03/16/2016
Technology Is Disrupting Everything
I spent a good part of my day yesterday attending the On-demand Economy conference at MIT. It was an interesting if somewhat academic look at the changes facing us as individuals, organizations and as a society as we shift to an on-demand world.
What struck me beyond how this new way of doing business is affecting us, was how technology was driving this change — and that the speed of change was so rapid that it seemed even the speakers had a hard time grappling with it.
The intersection of cloud and mobile changed everything.
Insider Outlook | Ged Mackey | MobileCause Chief Technology Officer
Adopt Online Giving with Mobile and Disrupt the Fundraising Norm
Just as services like Uber and AirB2B have changed the taxi and hotel business, technology leading to online giving with mobile has also disrupted how faith-based, healthcare, educational and other charitable nonprofit organizations engage and interact with their donors.
Instead of being limited to time-intensive, offline fundraising like direct mail or live events, online giving with mobile frees your organization up to create branded mobile-friendly forms in just a few minutes that will help you connect with supporters and gain gifts that are 38% larger. It allows you to empower supporters to easily donate to your cause from anywhere and at any time with keywords they can text to give from the convenience of their mobile phones.
Integrated merchant services then simplify the giving process even further by collecting and depositing their mobile contributions directly to your organization in real-time and providing donors credit card statements and receipts that include your organization’s name in order to foster trust and reduce chargebacks.
Summary: Disrupt traditional norms by adopting online giving with mobile, which simplifies the donation process and allows your donors to easily give your cause from anywhere at any time.