There is little doubt that smartphones and tablets have changed the way people go about their everyday lives, and it’s time faith-based organizations treat this as an opportunity. Online tithe gives churches and ministries a way to stay in contact with members and their donor base. Many ministries are trying to find a way to engage participants, and mobile fundraising may be the key.
Mobile use has skyrocketed in the past decade. ASC Technologies gave the example of the differences between the announcements of Pope Benedict in 2005 and Pope Francis in 2013. While thousands of people gathered in St. Peter’s Square to hear Benedict speak, photos from the day provide a stark contrast. In 2013, nearly every person in the crowd was video recording or photographing the event. This example provides a clear demonstration of the explosive growth of cell phones and their significant potential.
Citing several studies, ASC Technologies offered the following cell phone statistics:
- 22 percent of adults have made a mobile donation to charity (Pew Research).
- It takes the average person 90 minutes to respond to an email, but only 90 seconds to reply to a text message (Ping Mobile).
- 91 percent of all U.S. citizens have their smartphone or tablet within reach at all times (SMS Marketing).
How to Use Mobile for a Faith-Based Cause
In recent years, much has been said about Generation Y’s relationship to religion. Many religious leaders worry young people are not staying involved in faith-based organizations, but it could be more directly based on a changing relationship with church, meaning that religious foundations need to employ new ways of reaching this age group, according to Barna Group. Mobile fundraising activities can help your organization connect with this key demographic.
With MobileCause, it’s easy for ministries and other groups to supercharge their fundraising efforts including online tithe. Groups and individuals can send and respond to prayer requests, and missionaries can utilize social media for peer-to-peer fundraising. Mobile donations make it easier for congregation members to conveniently give to the organization.
In addition, you can make deeper connections with your donor base through the channels they are using most frequently. Communicating through mobile decreases the chances that someone will miss the message. Just like church newsletters, you can use text messages to keep your congregation updated on events, activities, and other fundraising opportunities. MobileCause even makes it easier for participants to register for events or volunteer opportunities.
By Jeremy Koenig, Head of Marketing