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Operation Underground Railroad

Founded

2013

How we helped

Campaign strategy

Pre and post event communication

Collect online and offline event donations

Real-time donor recognition

Text-to-donate

Mobile pledging with auto-fulfillment

Donor reporting

Gift management

Subscription service

Segment

Youth Development

Size

Medium

4,800+

subscribers

OUR

texted this keyword for real-time updates

Operation Underground Railroad texts keep me on the edge of my seat and make me feel like I am part of each rescue mission.

– Abolitionist

Challenge

Operation Underground Railroad (OUR) wanted to connect with their advocates, and wanted to during international undercover rescue missions to share the impact. They not only needed to contact their advocates, but they also need to have meaningful communication in order to get the most accurate information that could end up saving a life!

Solution

With the help of MobileCause’s text message service, Operation Underground Railroad two-way communication was set up. They were able to make advocates feel like they were part of each rescue mission with real-time text updates of their rescue missions.

Impact

The Operation Underground Railroad two-way communication strategy proved to be fantastic. Texting “OUR” sends real-time text message alerts to more than 4800 subscribers. OUR continues to build their list of mobile subscribers with embedded online forms and keywords in the hopes of creating a network for saving those trapped in slavery.

Operation Underground Railroad

Operation Underground Railroad gathers the world’s experts in extraction operations and in anti-child trafficking efforts to bring an end to child slavery. O.U.R.’s Underground Jump Team consists of former CIA, Navy SEALs, and Special Ops operatives that lead coordinated identification and extraction efforts. Once victims are rescued, a comprehensive process involving justice for the perpetrators and recovery and rehabilitation for the survivors begins. To donate to the cause, click here.

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