Operation Underground Railroad
Founded
2013
How we helped
Campaign strategy
Pre and post event communication
Collect online and offline event donations
Real-time donor recognition
Text-to-donate
Mobile pledging with auto-fulfillment
Donor reporting
Gift management
Subscription service
Segment
Youth Development
Size
Medium
4,800+
subscribers
OUR
texted this keyword for real-time updates
Operation Underground Railroad texts keep me on the edge of my seat and make me feel like I am part of each rescue mission.
– Abolitionist
Challenge
Operation Underground Railroad (OUR) wanted to connect with their advocates, and wanted to during international undercover rescue missions to share the impact. They not only needed to contact their advocates, but they also need to have meaningful communication in order to get the most accurate information that could end up saving a life!
Solution
With the help of MobileCause’s text message service, Operation Underground Railroad two-way communication was set up. They were able to make advocates feel like they were part of each rescue mission with real-time text updates of their rescue missions.
Impact
The Operation Underground Railroad two-way communication strategy proved to be fantastic. Texting “OUR” sends real-time text message alerts to more than 4800 subscribers. OUR continues to build their list of mobile subscribers with embedded online forms and keywords in the hopes of creating a network for saving those trapped in slavery.
Operation Underground Railroad
Operation Underground Railroad gathers the world’s experts in extraction operations and in anti-child trafficking efforts to bring an end to child slavery. O.U.R.’s Underground Jump Team consists of former CIA, Navy SEALs, and Special Ops operatives that lead coordinated identification and extraction efforts. Once victims are rescued, a comprehensive process involving justice for the perpetrators and recovery and rehabilitation for the survivors begins. To donate to the cause, click here.
