Overcoming the Challenge of Limited Nonprofit Marketing Resources
A HubSpot Blogs article by David DeMambro digs into the different ways organizations, especially smaller ones, can stretch their nonprofit marketing resources by being creative and focusing on simple steps they can easily take when promoting their content. Mr. DeMambro is a Principal Inbound Marketing Specialist at HubSpot, where he focuses on helping organizations transform their digital strategies by implementing tools and strategies geared toward improving their online presence to attract, engage, and delight audiences.
Trending News | David Mambro | HubSpot Blog | 02/23/2016
How to Stretch Your Nonprofit’s Marketing Resources
Running a marketing team at a nonprofit is tough because you’re dealing with two of the toughest challenges to tackle: achieving big goals and operating on a shoestring budget. It’s not uncommon to hear about budgets that are pushing $0, outdated systems and tactics, and ‘big ideas’ that never make their way to the market.
At face value, it may seem like nonprofits have an uphill battle to fight. In a world where big CPG brands have infinite dollars to spend on marketing, how can the smaller players keep up and compete for attention spans that are already spread thin? How can nonprofits afford marketing when their organizations are, by definition, not structured around ROI?
Insider Outlook | Corey Blake | Senior Customer Success Manager
Get Creative with Mobile-First Solutions To Make the Most of Limited Nonprofit Marketing Resources
If limited nonprofit marketing resources are preventing your organization from successfully fulfilling its mission, the recommendations presented in Mr. DeMambro’s article are a good start as they focus primarily on how to promote your content to overcome your challenges. His simple steps will help you to gain attention for your cause even without the benefit of a big budget backing your efforts.
A more effective and holistic way to help your organization when resources are limited is to leverage the power and adaptability of mobile-first digital fundraising and communication strategies. Digital solutions like crowdfunding and mobile marketing with keywords, shortlinks and QR codes strengthen anything that your organization is currently doing to raise awareness and funds for your cause.
The return on any investment you make on direct mail, email, events and more can increase significantly when you add a mobile-first component. For example, since 60% of emails are read on mobile, it’s really a no-brainer to ensure that you are using mobile-friendly donation pages for your fundraising campaigns. Plus, having a mobile-friendly form can increase donations by 34%.
Summary: To overcome the challenge of limited nonprofit resources while boosting donations by 34%, empower supporters to give online from any device in response to email, social media, text messaging, direct mail, radio, television, print and more.
