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Volunteers fundraise with run walk personal fundraising keywords

Day One is the only organization in New York City solely devoted to the issue of teen dating violence. Working alongside youth, Day One educates, organizes and advocates on behalf of young people at risk of or experiencing intimate partner violence.

Personal fundraising run walk


At the request of 3 volunteers, Day One setup individual donation keywords with run walk personal fundraising pages including photo, message and goal.

Marketing:

Sean, Dana and Michel asked friends to donate by texting SEAN, DANA or MICHEL followed by any amount to 71777. Immediately supporters received a text message reply with a link to the personal fundraising page. This link was also shared directly via text message, email, Facebook and Twitter.

Results:

  • Dana raised $2675
  • Sean raised $177
  • Michel raised $1775

Learn more about peer to peer fundraising.

 

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