fbpx
Menu

Prison Entrepreneurship Program

Founded

2004

How we helped

Digital Marketing Services (DMS)

Fundraising Drive

Campaign Creation

Brand & Communication Strategy

Segment

Human Services

Size

Small

$431,864

Total Collected to Date

4x

increase after DMS

7,177

total subscribers

Leah with with Digital Marketing Services captured the story we were trying to tell, and then she helped us understand and execute the communications plan so to a “T”. It was so nice having her as a member of our team.

– Tony Mayer, Chief Development Officer

Challenge

The Prison Entrepreneurship Program was feeling like most nonprofits as they approach year end, behind budget, under pressure and very busy. They had a goal of raising 1.7 million in the last three months of the year so that they could afford to develop former prisoners into successful members of society. Knowing that they needed to do more than their traditional fundraising to reach their lofty goal, they contacted MobileCause Digital Marketing Services in hopes of succeeding with industry leading best practices.

Solution

Leah Libolt with Digital Marketing Services team evaluated their current year-end fundraising plans and created an integrated multi-channel strategy that would leverage their traditional methods with the technology of MobileCause. This included text messages, social media, emails and online forms. These donor communications were organized within a plan that complemented their direct mailer and in-person events and built a stronger message foundation to drive engagement and action from their supporters.

Impact

The investment of $1,000 for MobileCause’s Digital Marketing Services paid off in spades as they raised $85 in new donations per $1 spent. In the last three months they collected $190,000 in online donations, which was approximately $85,000 more than the year prior. Thanks to the best practices they were taught, the Prison Entrepenuership Program was able to reach their goal furthering their cause of making sure prisoners have a stable transition into the workforce.

What is DMS?

Our team of Digital Marketing Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Prison Entrepreneurship Program

The Prison Entrepreneurship Program pioneers innovative programs that connect the nation’s top executives, entrepreneurs, and MBA students with convicted felons. Their entrepreneurship boot camp and re-entry programs are proven solutions for preventing recidivism, maximizing self-sufficiency and transforming broken lives.

Pin It on Pinterest

Share This