In his article for Fortune, Mathew Ingram writes about Project Lightning, Twitter’s top secret project that has finally come to the surface and is going to change the way we get our news. Mathew Ingram is a Toronto based senior writer at Fortune with a focus on media and technology.
Twitter is finally launching something that its users might actually want
By Mathew Ingram| Fortune | 6/18/15
From the description, it(Project Lightning) will provide a better way of curating and aggregating tweets and content for users in one place, so that they can follow live events.
“We may not know they are happening at all [or] we may know they are happening but don’t follow the right accounts to get the most immersive coverage,” Sacca said. As a solution, he proposed building a separate tab that would curate the best accounts to follow during an event and pull out the best information, using human editors, and then would promote that to new users and existing users through the app.
If you click through to one of these live events, you will apparently get a curated collection of tweets, including many with images and video. And those will be pulled together by a team of editors working under global media head Katie Jacobs Stanton. Images and videos—including clips from Vine and Periscope, both owned by Twitter—will appear full-screen and then users can swipe through them.
Project Lightning and What It Means For Your Organization
For nonprofits, Project Lightning will make it easy to connect to a collection of relevant tweets and other content posted about fundraising events on Twitter. Your active community of staff, volunteers and donors can post photos and videos along with their tweets, and have them viewed in full-screen by users who follow your event after pressing the Project Lightning button Twitter’s mobile app.
Project Lightning allows your supporters to ’ll be able to see your event Twitter photos and videos as well as those from Vine and Periscope, which are both owned by Twitter. They’ll also be able to swipe from one to the other onscreen.
In the Moment Excitement Can Increase Giving
Twitter fully understands that people crave trending news and in the moment content. Your organization can feed into that urgency and use it to compel donors to give more at your next event with a fundraising thermometer that dynamically displays donations made to your cause on-screen, creating an exciting moment of giving.
Also, with Twitter’s mobile app aggregating various event posts in one place, your event-specific hashtags now become even more important for fundraising. Do a search of the hashtag you want to use for your event to ensure that you are the only one using it. Also, remember to keep it short and simple so the people tweeting about and at your event can remember it quickly.
Make it possible for your supporters to use their phones to donate to your cause and create exciting moments of giving they’ll want to share on Twitter when you recognize their donations with a dynamic event thermometer at your next fundraising event.