Joanna Plucinska‘s article for TIME takes a look at the international uproar surrounding American dentist, Walter Palmer and the killing of the popularly famous, Zimbabwe lion, Cecil. The story has sparked a global debate and outraged many, including celebrities that are using their public platform to voice their thoughts. Plucinska is a reporter at TIME, a leading source for breaking news and stories.
‘Walter Palmer Is Satan’: Celebrities Rage Over Cecil the Lion’s Killer
By Joanna Plucinska | TIME | 7/30/15
The social-media uproar continues against Walter Palmer, the man who shot and killed Cecil the lion — the star attraction of Zimbabwe’s Hwange National Park.
Palmer, a dentist from Minnesota, has already faced a huge backlash from some pretty high-profile personalities, including Jimmy Kimmel and Piers Morgan.
Sharon Osbourne, famed wife of rocker Ozzy Osbourne, went on quite a Twitter rampage against Palmer, comparing the game hunter to Satan.
Trending News and Events Can Help Promote Your Cause Online
From political figures to celebrities, to just about everyone you know has taken to social media to speak up about the senseless killing of the beloved Zimbabwe lion at the hands of an American dentist on safari.
For example, America’s beloved 93-year-old actress and animal activist, Betty White’s passionately weighed in on how she felt about the tragic situation, and asked a poignant question that kept the dialogue going. Her comments were then shared on every social network by every media channel imaginable further fueling the viral nature of the story.
Even, Delta Airlines, the only United States carrier that offers direct flights to South Africa, responded to frequent flier’s petition by issuing the following statement:
Give Them Something To Talk About
Hot topics that are aligned with or against what your organization stands for can help you promote your cause online because they provide a platform from which to connect with supporters and engage new ones motivated to help you fulfill your mission. By posting your organization’s position on important issues on social media, you can get your nonprofit’s voice heard, engage your followers and motivate them to get involved.
Your organization can also use mobile communications to send your target, like-minded audience breaking news and updates to keep them informed about trending events that align with your organization’s mission and their preferences. Another way to promote your cause online is with custom forms for surveys and petitions to help you better understand the issues that matter most to them and allow you to then engage them more relevantly on your nonprofit’s behalf.
Participation can increase 400 – 800% when like minded individuals are targeted with compelling communications. Take advantage of trending topics, hot button issues and celebrity commentary to spark an engaging conversation with your supporters.