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NPR 3-Day Radio Pledge-a-Thon for Cincinnati Public Radio—Text WVXU to give a $10 mobile donation. Download Case Study

NPR-Mobile-Fundraising

Background- Cincinnati Public Radio’s mission is to bring the finest classical music, news and information programming to the people of the Tri-State. They accomplish this via the operation of a variety of over-the-air radio broadcast services, on-line internet streams and on-demand downloads. This nonprofit desired to investigate, design and exploit new opportunities to achieve fundraising efficiencies and enhancements to generate revenues.

NPR-Text-Donation

Cause- Three day radio pledge-a-thon with—text to give option for mobile donations—with hourly calls-to-action to generate new revenues & donors.

Problem- Traditionally NPR has mainly asked for $100 contributions over the air, where listeners call a number to make a donation with a credit card. The station also recognized that the majority of listeners who hear the call-to-action are traveling and they wanted to implement a fundraising option that would enable listeners to easily complete donations on the go. This NPR station has an audience of over 300,000 weekly.

 

NPR-Text-to-Give

 

Solution- NPR integrated a text to give mobile donation option into their campaign which added a $10 price point to their call-to-action. This enabled listeners who could not afford a $100 donation to make a $10 donation (carrier billed) by texting WVXU to 85944. MobileCause’s strategy support team provided expert consulting pre and post campaign. Text to give donations resulted in the station receiving more than $10,000 in additional revenues. When the database of mobile giving donors was matched to the stations existing donor database—999 of the 1000 mobile givers were new.

Highlights:

-Text to give for mobile donations augmented traditional fundraising efforts by providing an additional $10,000 in donations for the three day campaign.
-999 new donors were empowered to make donations to NPR.

Learn more about MobileCause fundraising and engagement tools for nonprofits.

Jeremy KoenigBy Jeremy Koenig, Head of Marketing

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