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As excitement builds in anticipation of the Pope’s U.S. visit, Andy Segedin reports for The NonProfit Times on how for Catholic Groups believe the focus of Pope Francis’ visit has more to do with their mission than on raising money for the church. Mr. Segedin is a Reporter and Editorial Assistant at North Jersey Media Group.  The NonProfit Times is the industry leading publication for management of nonprofit organizations providing research, news and other business information to NPO executives to help them run their organizations.

 

Papal Visit About Mission Not Dollars For Catholic Groups

shutterstock_313224872, raised awareness
Image courtesy of softdelusion66 / Shutterstock.com

By Andy Segedin | The NonProfit Times | 9/14/15

The Pontiff is trending. Cardboard cutouts of Pope Francis giving a thumbs sign up are popping up all over Washington, D.C. The cutouts, which have been distributed to schools and parishes throughout the Archdiocese of Washington, are intended to build excitement for the upcoming papal visit and to serve as a reminder to live by Pope Francis’ example, according to Sarah Yaklic, director of digital media for the Archdiocese.

The Archdiocese and Catholic Charities of the Archdiocese of Washington earlier this year discussed how they would honor the first papal visit to the United States since 2008. They came up with the #WalkWithFrancis campaign. The campaign launched on July 22 and has drawn more than 39,000 pledges to pray, serve and act to go along with more than 5,000 social media posts. “Our main goal is transformation,” Yaklic said. “We know people are praying, actively serving with service projects, random acts of kindness, advocacy efforts.”

Archdiocesan schools participating in the “Cup of Joe” program, an effort to package breakfasts for local shelters, is one example of such service in action, Yaklic said.

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Transforming Hearts and Minds Before Wallets Through Raised Awareness

Mr. Segedin’s article points out a number of great examples of how the Catholic Church’s focus around this all-important Papal visit is on transformation through raised awareness and engagement, not on fundraising.

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By using mobile-friendly online forms to create raised awareness your nonprofit can increase submissions by 38% and save your organization thousands of dollars in administrative costs.

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