Double donations by empowering your supporters to make recurring donations.
In 2013, recurring gifts increased 23%. Additionally, recurring givers donated double the yearly amount of non-recurring donors
Example: If your ave gift is $500, the average annual recurring gift total will be $1000.
Fact: Mobile donation pages on smartphones are the most convenient way for people to setup recurring gifts. Donors can setup a recurring gift on a smartphone in less than one minute.
Set Two Goals
Goal #1 – Convert X percent of your donor base to recurring gifts this year.
Goal #2 – Acquire X number of new recurring donors this year.
Fact: A modest increase in recurring gifts can have a major impact on total donations throughout the year.
Make It Easy
Promote a mobile responsive donation page over email, text and social media to make it as easy as possible to setup recurring gifts on a smartphone.
Implement Best Practices to Maximize Donations
Online: Promote links to mobile responsive donation pages for all online communications (email, text, social media, banners, etc).
Events: Promote keywords (Example: Text KEYWORD to 41444) when asking for donations in person.
Website: More than 50% of traffic to your website occurs on a smartphone. Ensure that your donation page is mobile responsive, even if your website is not.
Engage & Cultivate
Send exclusive content and opportunities to recurring donors.
Five Great Ideas: Create a team, club or membership that is exclusively for recurring donors.Text and email a monthly impact video that highlights your mission progress. Send exclusive shirts, hats, and or stickers to recurring donors every year. Encourage donors to setup a peer to peer fundraising page, fill a table at an event, and or fill a foursome at a golf tournament. Do your best to have at least one in-person coffee, lunch, outing, etc each year with recurring givers.
Texting is Important: 90% of text messages are read within 10 minutes. Scheduling text blasts in conjunction with email blasts guarantees your content is seen. Texting is the preferred method of communication for donors under 35.
Be strategic about a year-end ask to recurring givers. They are your most faithful and passionate supporters.
Fact: 30% of all charitable donations occur in December and December 31st is the most generous day of the year. Start cultivating recurring donors now for a special year-end ask.
Best Practice: Promote a matching gift opportunity to drive increased year-end donations from recurring donors.