Red Cross Fundraising
Red Cross Fundraising Event: The exclusive American Red Cross Red Tie Affair annually honors the humanitarian spirit of extraordinary individuals. This year’s event will be a salute to our country’s Armed Forces.
Red Tie Affair
Red Cross Fundraising Goal: Raise $15,000 at event in mobile donations.
Red Cross Fundraising Call to Action: At the emotional apex of the night event attendees were encouraged to text REDCROSS followed by a donation amount and name. Pledges and names appeared live on screen as the thermometer raised to the goal. Supporters immediately received the text message:
“Thank you for donating. Click here to donate now or you we will call you to fulfill your pledge.”
Red Cross Fundraising Results
- Total Pledged: $20,060
- Total Collected: $16,665*
- Donors: 71
- Average Gift: $235
- Fulfillment Rate: 83%
*$11,355 fulfilled by text link and call center *$5,310 fulfilled by check at event or online
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