Relay for Life fundraising can get a significant boost from mobile, allowing organizations and individuals to process donations more quickly and expand the reach of a campaign. Mobile can improve fundraising in a number of ways.
Because of the long-term financial burden to families and individuals, many research organizations have stepped up their efforts to find new treatments. Cancer survivors benefit from personal fundraising efforts, as well as initiatives undertaken by health care organizations. However, this requires the right tools to maximize the effectiveness of each campaign.
Relay for Life Peer to Peer Fundraising
While there are a number of big issues in health care, most people know someone who has been affected by cancer at one point or another, and it can help get casual participants more involved. This is especially true when it comes to events.
The American Cancer Society has a number of fundraising initiatives, but its Relay for Life events are highly popular. Participants put together teams of walkers, and events can last up to 24 hours. Each team is required to have at least one member on the field at all times to symbolize how the fight against cancer never sleeps. Team members ask for contributions (see demo below) leading up to the race, and donations are used to fund various research initiatives and treatment assistance programs.
In addition, at active events like Relay for Life, team members are responsible for raising pledges from friends and family members, and peer-to-peer fundraising (see demo above) through mobile can make this process much easier. Participants can set up their own pages in a matter of minutes from the convenience of their smartphone and establish personal goals. Fundraisers can easily share campaign information over text, email or social media, which can expand their reach and increase their participation in events.