Mashable’s Stan Schroeder examines Facebook Reactions, the social media giant’s new feature that will give users more expressive ways to declare their feelings about posts beyond the just LIKE. Mr. Schoeder is a senior editor at Mashable, the digital media website where he has worked since 2007. He’s been a pro IT journalist in Croatia for over 9 years, having written for numerous IT publications there.
Don’t call it a ‘dislike’ button: Facebook Reactions let you respond with emoji
By Stan Schroeder | Mashable | 10/7/15
Remember the rumors about Facebook planning a “dislike” button? It’s actually much more than that: Facebook Reactions (the official name of the feature) incorporates a multi-faceted button with several different emoji-inspired responses to a post, including anger, sadness, surprise and love.
Facebook revealed the new feature in a post by Chief Product Officer Chris Cox. Engadget en Espanol first reported the news which was later confirmed by TechCrunch. The feature — which is technically still a “test” — will roll out first in Ireland and Spain on Friday.
Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.
Responding On Social Media for Nonprofits
Facebook Reactions emojis will allow users to respond more accurately to how they feel about the posts they read and share on Facebook. Being able to express emotions and reactions to different posts, will make the Facebook experience more engaging for everyone, whether they are the ones doing the posting, commenting or just reading what interests them.
Although the new feature is not yet available, you can keep supporters engaged right now by responding to comments on social media within 24-hours, if not sooner, This interaction can help your organization build strong relationships with your social audience and translate into even more support for your mission. It also provides your nonprofit additional opportunities to share shortlinks to your mobile-responsive donation pages, surveys, volunteer sign up or other forms, to further engage supporters.
If you are responding to negative or critical posts, handle them by acknowledging the issue and presenting your side in a positive and respectful manner. You can always decide to take the conversation offline if it requires a more personal touch.
Responding on social media allows your organization to raise awareness, engage supporters and make it easy for donors to contribute to your cause.