In the latest Mobile Marketing Watch article, author J. Barton takes a look at how segmentation plays a vital role in “mobile-first” messaging strategies for optimal customer engagement. Mobile Marketing Watch provides telecommunications news and analysis.
OtherLevels Retail Study Finds Mobile Messaging Frequency, Content & Targeting Support Successful ‘Mobile-First’ Campaigns
By Sam Levine | Huffington Post | 9/18/15
Mobile messaging — built around content, frequency, customer segmentation, targeting, and re-targeting — can have a significant impact on the success of retailers’ mobile marketing campaigns, according to results from a recently published “Retail Mobile Messaging Study” from OtherLevels.
“The data in our Retail Mobile Messaging Study confirms the basic tenets of mobile marketing, and it gives today’s mobile marketers assurances and clearer guidelines on how to craft, target and deliver mobile messages that are personal, relevant and engaging,” said Ramsey Masri, CEO of OtherLevels. “These client-based results show that message frequency, client segmentation, targeting, and personalized content can produce big gains in engagement and activity with mobile customers.”
Segmentation For Better Mobile Messaging
Between smart donor data, reporting and a mobile marketing plan that includes mobile messaging and text reminders, your organization has the power and solutions to make the most of your fundraising campaigns.
Speaking of donor data, how well do you know your supporters?
Export the data reports in your MobileCause account to find trends, patterns and valuable feedback that will help you craft the best communication and giving experience possible! Better yet–create a survey to get input straight from your supporters about communication preferences, events, volunteering experiences or your donation process. Donor data, from subscription keyword submission or completion of your mobile-friendly forms, is organized in an exportable Excel file for segmenting.
Form fields can be customized to include drop down options, opt-in boxes, text fields and checkboxes to gather valuable information from your donors, which your organization can then use to form outreach and fundraising strategies to grow your donor base and increase donations.