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Ben Brumfield, Digital Newsdesk Editor at CNN, reported on the shutdown of Jerry Seinfeld’s charity lemonade stand in his Hamptons neighborhood. Broomfield writes and reports on international news for CNN digital, a leading source for the latest breaking news and information.

Police put kibosh on Seinfeld lemonade stand; oh, but there’s cookies

seinfeld lemonade stand

By Ben Brumfield | CNN | 8/29/15

A neighbor called the cops on Jerry Seinfeld, his son and some young pals for selling lemonade without a permit by the roadside in the Hamptons, CNN affiliate News 12 Long Island reported. Seems a neighbor didn’t like that. With the officer in still the background, the master of wry observation comedy posed with his son Julian and two of his friends with their hands behind their heads for a photo. Seinfeld’s wife, Jessica Seinfeld, posted it to her verified Facebook account. “Lemonade dreams crushed by local neighbor but not before raising lots of money for @loverecycled,” she wrote. “Thanks to all of our customers and big tippers! thanks Xander and Jaden for crushing it today with Julian and Jerry.”

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Seinfeld Lemonade Stand For Charity Gets Shut Down

Lemonade stands have long been an entrepreneurial staple of childhood. Something to do on a boring, hot summer day so you could put a little change in your pocket for a cool reward following your victorious chase of the ice cream truck as it drove down the street. While those days may be a thing of the past, the nostalgic lemonade stand of old, has evolved into a national fundraising movement led by some pretty amazing (and mostly very young) charitable entrepreneurs.

The Sweet Taste of Fundraising Success

Six-Year-Old Parker Borden raises money for Feed My Starving Children.

Six-year-old Na’Ama Uzan raises $64K for the Foundation for Angelman Syndrom Therapeutics to save her Brother.
In 2000, a brave and caring little girl by the name of Alexandra Scott, aka Alex (1996-2004), decided she would set up a lemonade stand to raise money to help find a cure for children with cancer just like her. Since then, supporters of Alex’s Lemonade Stand Foundation have set up Alex’s Lemonade Stands all over the country.

To widen their reach and do even more good, the organization now invite their supporters to take a “stand” against childhood cancer by donating online and by signing up to become virtual fundraisers themselves.  Instead of an actual branded and customized lemonade stand, supporters can set up a custom keyword and donation webpage to promote their fundraising efforts to their network of colleagues, friends and family.

lemonade stand, alex's lemonade stand
Avoid a Sticky Situation: Host a Virtual Lemonade Stand

Even if your intentions are good, as these two miniature fundraising lemonade stand proprietors demonstrate, sometimes local laws and permits make the process a little more sticky and a little less sweet. That is exactly what happened to Jerry Seinfeld, his son and a few of his friends, who according to CNN, had to shut down their lemonade stand for charity when police ordered them to do so because they lacked a permit.

Utilizing crowdfunding, really small things can add up to big things. By simply reaching out to their social and professional networks, each virtual fundraiser can raise an impressive average of $612 in donations. That’s not bad for a lemonade stand.

Maximize the donations for your virtual lemonade stand with crowdfunding that empowers your volunteer fundraisers to easily raise money on your organization’s behalf without ever having to squeeze even one sour lemon.

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