Reporting for BuzzFeed, Javier Moreno looks at the fundraising partnership formed by dating site, Coffee Meets Bagel and Dr. Mikhail Varshavski, People Magazine‘s Sexiest Doctor Alive to auction off a date with the handsome physician to benefit his organization, Limitless Tomorrow and their mission to empower capable and unique students so they can achieve their goals.
Try To Control Yourself, But The “Sexiest Doctor Alive” Is Giving Away A Date For Charity
Javier Moreno | BuzzFeed | 1/18/16
Dr. Mikhail Varshavski is a 26-year-old family medicine resident at Overlook Medical Center in Summit, New Jersey. Last November, he was named People’s “Sexiest Doctor Alive” in their annual “Sexiest Man Alive” issue.
Aside from juggling work, exercise, and his newfound fame, Varshavski runs an organization called Limitless Tomorrow.
Recently, the dating app and website Coffee Meets Bagel approached Varshavski with an opportunity to use his fame to benefit his charity. Together, they put together a package where users can donate at least $10 to be entered in a raffle to win an opportunity to go on a date with Varshavski.
“It’s really is a win, win, win, win situation,” he said.
A Fundraising Partnership Can Give Your Organization Its Own Win, Win, Win Situation
A sexy doctor and a dating site are a made-for-each-other fundraising partnership that will make their fundraising auction successful and benefit everyone involved.
Even though many companies partner with nonprofit organizations solely because they want to fulfill their own philanthropic goals, any fundraising partnership that you develop should also provide mutual benefits to ensure long-lasting success. One way to ensure that your collaboration is a fruitful one is to share the spotlight with your partner, which you can do by co-branding press releases, marketing collateral and other promotional materials that you create for your joint campaign.
Mobile-friendly crowdfunding, donation, volunteer sign-up and other forms can also be co-branded with custom logos, photos and messaging. Both you and your partner can then embed the forms on your websites and Facebook pages, or promote them via email, social media, and text messaging.
Fundraising partnerships featured on your mobile-friendly forms will strengthen your organization’s efforts and provide your partner the opportunity to make a positive impact for a good cause that will reflect positively on their organization.