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Shenandoah Valley Battlefields Foundation

Founded

1996

How we helped

Collect online and offline donations

Customized online forms

Text-to-donate

Real-time donor recognition

Live fundraising event

Campaign strategy

Segment

Historical Preservation

Size

Small

$16,000+

total raised through this event

$229

average gift size

$11,723

over original fundraising goal

“MobileCause helped us raise 3X our original goal for our annual conference. We’ll definitely be using the platform again at our upcoming conferences and are already adding the text-to-donate portion to our other marketing channels.”

– Kirsten Kauling, Member Relations Associate

Challenge

Shenandoah Valley Battlefields Foundation needed new, more effective ways to fundraise for their 4th Annual National Civil War Conference. The annual four day conference dedicates three days to bus tours of historic battle sites and one full day to speaker programs. The Foundation needed a fundraising platform flexible enough to allow donors to contribute while out in the field. Other channels, such as print flyers and email marketing were difficult to adapt to the nature of such an event.

Solution

From the expert collaboration with MobileCause, Shenandoah Valley Battlefields was able set up text-to-donate keywords specific to each unique battle site visited during the conference, such as WINCHESTER and NEWMARKET. Attendees were encouraged to text in and donate to help preserve the specific sites while they were visiting them. They also displayed a live event thermometer during their speaker programs and dinner. Prior to the event, a board member promised to match all donations if at least $5,000 was raised, giving attendees additional incentive to give.

Impact

The flexibility of the MobileCause platform allowed the Foundation to raise 3X their original goal for their annual conference. Shenandoah Valley Battlefields Member Relations Associate, Kirsten Kauling, accredited the live event thermometer to helping the Foundation raise over $16,000 for the event (not including the $5,000 match!). The thermometer and donor wall created an exciting giving environment, where attendees could see their names displayed on a live screen after texting in to donate.

Kirsten also liked how the text to donate keywords allowed the foundation to raise funds for specific sites that were underfunded.The keywords also encouraged donors by letting them know exactly where their donation dollars would be allocated to.

Shenandoah Valley Battlefields board and staff plan on using the platform for their annual conference again and looking into incorporate mobile messaging to communicate with donors.

What is DMS?

Our team of Digital Marketing Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Shenandoah Valley Battlefields Foundation

Shenandoah Valley Battlefields Foundation works with partners to preserve the Valley’s Battlefields, share it’s story with the nation and encourage tourism and travel to the Valley’s Civil War sites. To learn more about Shenandoah Valley Battlefields Foundation, click here.

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