Social Media Fundraising
1) Make a Homemade Video
You can make a video about the impact of your work (the more personal the better) and add a verbal and/or visual call to action to the end.
It can be emotional:
For maximum viewership post videos across your social media fundraising channels and: (1) Promote videos on your YouTube channel and website (2) Send a link in a blast email (3) Send a text message blast to supporters with video link.
2) Keep Supporters in the Loop
Post a screenshot of your thermometer across social media during a fundraising campaign.
This organization made $14,000 on #GivingTuesday simply by reaching out to supporters via email, text, and web channels. Status: “Over halfway there! Please join us in ending family homelessness in San Francisco!”
Earlier in the year they had a cocktail party where they exceeded their $40,000 goal with mobile pledging. The day after the event they posted the picture below of their Facebook.
A week later they sent everyone who gave a thank you text with a link to view pictures from the party.
3) Create and Share Eye Catching Calls to Action
Get your fans & followers in on the action! Create graphics for them to share amongst themselves.
GLAAD posted this to their Facebook and repeated the text to give call to action in the status, asking people to “SHARE this is you’re against bullying.”
4) Show and Tell
This organization tweeted: “Text “THAW” to 41444 to donate via your smartphone. One of our operators just did” and posted this Twitpic along with it.
5) Write Compelling and Clear Messages
Think of tweets (and mobile marketing messages) like Headline News.
In 140 characters, this organization communicates the urgent need and tells you how you can help in person or from the warmth of your own home.
When you make a call to action—whether it is on Twitter, Facebook, your website, a billboard, or postcards you hand out at an event, be clear about what you are asking people to do & why.
6) Let Your Supporters Support You
This actress posted a screenshot of her phone in the act of pledging on Instagram.
This local business created an incentive for their customers to give to a charity they support.