New Year’s resolutions that last for your social media plan
Take time to reflect on your organization’s social media plan successes in 2014. How can you make those even bigger and better this year? Make New Year’s resolutions for your organization’s social media plan. Establish a written plan by answering these questions…
1—What goals does your campaign/organization have for this week?
The month? In the next 6 months? For 2015? For the next 5 years?
Write everything that comes to mind. No goal is too big or too small! Transfer these goals and/or deadlines to a calendar so you can track your progress and schedule social media posts in one convenient place.
2—Who is your audience?
Understanding their lifestyles, dreams, goals, and demographics will help you craft messages that speak to them.
3—Disney doesn’t make movies, they create magic.
What you are doing is not important, it’s how you are communicating about it that is. Let supporters know the impact they will make by making a donation.
4—What channels of social media will you use?
At the very least, make sure your Facebook and Twitter accounts are up to date with current photos and mission statements. Instagram and Pinterest are also great for promoting important causes and keeping donors engaged.
Facebook tips for nonprofits
1—Make sure you are using a Facebook Page, not a personal profile.
2—Maximize your search engine optimization (SEO) by completing the “About Me” section so people will see your organization.
3—Create event pages on Facebook for your live events and active campaigns. You can share information before, during and after your events. Also, supporters can easily invite friends and share about your organization.
4—Include an engaging cover image that shows people what your nonprofit is all about. For consistency, you could use this same image on your fundraising page and donation form.
5—Making your brand/campaign/cause human allows a trusting relationship to develop an emotional with donors so they feel connected and eager to help. Always respond to comments and other’s posts on a regular basis.
6—Use the 70/20/10 rule for posts:
- 70% short, informative, interesting, entertaining, inspiring original blog posts & images
- 20% shared content from related or partner brands/organizations
- 10% self-promotional, calls to action, donation appeals
Twitter tips for nonprofits
1—Tweets are 140 characters long. Messages can be summarized teasers with a link to full articles and websites. Use a link shortening service like Bitly to shorten links and track analytics.
2—The 70/20/10 rule applies to Twitter too. Post, respond and retweet.
3—Empower your donors to post to Facebook and Twitter after making a donation.
Unlike the 88% of New Year’s resolutions that fail, your social media plan will strengthen the foundation for 2015 fundraising.
Happy New Year!
By Jessica Bernstein, MobileCause Marketing Manager