Megan Cloherty reported for Washington’s Top News the efforts of nonprofit, Wreaths Across America to place 230,000 wreaths at Arlington National Cemetery, a tradition started in 1992 to honor America’s Veterans. Ms.Cloherty is a multimedia reporter for WTOP FM news and has previously reported on air for CNN Newsource in Washington, D.C. and for the Fox affiliate WDAF in Kansas City, Mo.
With outpouring, nonprofit reaches goal of wreaths for Arlington Cemetery
Megan Cloherty | Washington Top News | 12/2/15
One day after Wreaths Across America told WTOP it still needed 8,000 wreaths to be able to afford putting one on each headstone at Arlington National Cemetery, the nonprofit has reached its goal.
Additional sponsored wreaths that are received beyond the 230,000 goal will be placed at the Columbariums and Niche Wall Sections at Arlington, according to the organization.
Social Media Plea Makes 230,000 Wreaths Possible
Wreaths Across America’s social media plea on Facebook and Twitter resulted in an outpouring of support for the nonprofit that helped them to not only hit their targeted goal, but to surpass it.
Using social channels to get your nonprofit’s message out can be very effective when you make your supporters part of the story. In this case, not only did the nonprofit ask for donations of money to buy more wreaths, but they also made their social media plea about truckers to pick up and deliver wreaths and volunteers to lay the wreaths at the cemetery, all to honor US Veterans.
Your organization can engage your own supporters on social media with compelling photos, videos, and stories that will connect them to your mission on an emotional level. You should also empower them through your social media plea with ways they can make a positive difference.
- Embed your donation form on your Facebook page or link your Facebook Donate button to your mobile friendly donation form, which looks great on any device.
- Post a picture on Instagram that includes a keyword and instructions your supporters can follow to text to a shortcode linking to mobile-optimized donation, volunteer or other forms.
- Increase engagement of your next Tweet by including a photo and caption that includes a shortlink to your website or donation page.
Use social media please to raise awareness, engage supporters and make it easy for donors to contribute to your cause across all social networks including Facebook, Instagram, and Twitter.