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Statistics

MobileCause has supported tens of thousands of successful fundraising and communication campaigns.

Online Giving

dollars is the average online donation amount

60% of donors research your nonprofit organization on a mobile device before making a donation

dollars is the average annual total for recurring donors

Donors who setup recurring gifts donate twice as much annually as those who give one-time gifts

%

larger gifts on branded and mobile-friendly pages

To maximize donations, each campaign should have a unique keyword, shortlink, QR code and donation page

%

secure donations made from any device

MobileCause is PCI DSS Certified to ensure 100% donor data security for all online forms

Event Fundraising

dollars is the average text to donate amount

Attendees make mobile pledges by texting a keyword followed by a donation amount and name

%

increase in giving with fundraising thermometer

Recognizing donations in real-time and displaying totals inspires donors to give more and reach the goal

%

is the average mobile pledge fulfillment rate

Mobile pledge fulfillment is increased with automated text message reminders and call center follow up

%

of participants are personally thanked

All attendees, participants and donors receive a text message with link to personal thank you video

Crowdfunding for Peer-to-Peer Fundraising

dollars is the average amount raised by volunteers

Crowdfunding pages are easily promoted by text, email, social media, direct mail and in-person

dollars is the average peer to peer donation size

Tax receipts are automated, donations are secure, and donor data is collected

donors give to each fundraiser on average

Individuals can setup their own page in minutes from a mobile device

%

of donors who give to crowdfunding are new

Crowdfunding is an effective way to gain a new generation of advocates

Mobile Communication

%

of text message reminders are read in 3 minutes

Text messages with links to videos are the best way to communicate with donors in real-time

%

is the average mobile subscription rate

Only 24% of supporters opt-out of receiving text message updates from nonprofit organizations

%

of nonprofit emails are read on mobile

Donate links in emails should open mobile-friendly pages that are formatted for Apple and Android AutoFill

%

of nonprofit social media happens on mobile

Social media ambassadors promote fundraising campaigns to their networks

Donor Data

%

mobile phone adoption rate for US adults

Mobile phone number is the most accurate record in your donor database

%

smartphone adoption rate for US adults

Donors with smartphones are increasingly comfortable with making financial transactions on a mobile device

%

of US donors do not have a landline

Since 2008 landlines have been abandoned at a rate of 17% each year

%

of Americans change their address each year

Use mobile-friendly online forms to keep mailing address records up-to-date

2016 Most Important Fundraising Stats

Download this free eBook to learn how to accelerate nonprofit organization growth by understanding key donor behaviors.

To speak to an expert call (888) 661-8804

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