In her recent article for Entrepreneur, Sherrie Campbell explains the characteristics of  the most successful and unstoppable partnerships. Sherrie is a contributor at Entrepreneur, licensed psychologist , author, and blogger at Huffington Post. Entrepreneur carries news stories about entrepreneurialism, small business management, and business opportunities.

10 Characteristics of Unstoppable Partnerships

strategic collaboration between nonprofits and business

By Sherrie Campbell| Entrepreneur | 6/18/15

The secret to success is a deep understanding of human emotions and their subsequent behavioral outcomes. When you unlock this secret knowledge you can accurately predict the needs of those with whom you partner.

  1. Supportive  Each member needs to feel a sense of support and optimism about the collaboration.
  2. Rewarding  There is nothing that more deeply inspires continued motivation than to make another person shine in their own importance and contribution.
  3. Cohesion  All partners need to know the relationship is collaborative, loyal and solid.
  4. Open  Solid partnership’s respect that constant intervention will block their process and slow progress towards their goals.
  5. Protective  Each member should be aware that any threat to the security of their partnership undermines progress.
  6. Challenge  Competition brings an element of fun and camaraderie into the relationship.
  7. Catalyst  Each must be flexible and yielding, knowing that all interventions to the partnership must come from a place of clarity creating harmony between partners.
  8. Morale  Exceptional collaborations create an environment of positive morale.
  9. Cleanse  A partnership cannot be successful when the behavior, manipulation and poor attitude of one person continues to impede progress.
  10. Service  Being in the mind of service, in the helping of others, keeps the partnership humble.


Strategic Collaboration Between Nonprofits and Business

Relationships with local businesses or even big corporations can be mutually beneficial. Whether you’re partnering for an event, or creating a long-term relationship with a business, by paying attention to the characteristics and best practices discussed in the article, both you and your business partner can get the best out of the experience of working together.

Worried that your nonprofit organization is too small to have anything to offer to a big business? Strategic collaboration between nonprofits and business can happen just as effectively with local businesses who are savvy enough to recognize the reciprocal benefits to be gained through partnership.

Businesses can also empower and encourage their employees to help your organization in a number of ways.  Here are  just a few:

  • Using a link to mobile donations pages
  • Incentivizing volunteer opportunities
  • Creating friendly competition between teams/departments to crowdfund for your cause
  • Establishing and promoting a company matching funds donation program

Also co-branded donation pages, keywords, videos, and events can be easily shared with the public over social media and mobile communication.

91% of customers switch to brands that support good causes – regardless of the cause’s size.

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