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TODAY contributor , Melissa Allison, recently covered the story of the fate of a Seattle house that reminds everybody of the home from Up, the 2009 animated Disney/Pixar movie. Allison is a real estate writer for Zillow and serves on the In The Forefront advisory board for suicide prevention. TODAY is a leading source for the latest news stories.

After controversy, Seattle’s ‘Up’ house to be donated to charity

suggested donation levels

By Melissa Allison | TODAY | 8/03/15

The Seattle house that stayed put while big-box stores went up around it, reminding everyone of the movie “Up,” is finally preparing to float away.

After years in limbo, the home is now set to be donated to a charity that plans to move the house and preserve it, the Seattle Post-Intelligencer (P-I) reports.

The “Up” house, as it’s known nationally, belonged for decades to Edith Macefield, who refused to budge when developers started turning her block into a mall. She reportedly received offers as high as $1 million.

Since then, the home has been sold, foreclosed, put up for auction, and now — according to real estate broker Paul Thomas’ website — is being donated “with a preference to nonprofit organizations.”

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Suggested Donation Levels Motivate Supporters and Increase Online Giving Size

OPAL Community Land Trust was chosen as the nonprofit organization to receive the donation of the Edith Macefield House, also known to many as the “Up” house.

As a way to motivate donors to help them raise the money they need to move the Up house to its new location, OPAL created suggested donation level rewards, a strategic combination of reasonable donation amounts and sentiment-filled goodies and experiences, that will not cost the organization very much to produce or send.

Once the house is moved, top tier supporters will not only receive permanent recognition for their contribution right in front of the home, they will also enjoy the privilege of spending a half day restoring the house and then attending a Welcome party on beautiful Orcas Island, where the renovated house will be located.
suggested donation levels2 Ways to Use Suggested Donation Levels

What specific goal do you have in mind for creating your suggested donation levels? Your answer can help you determine your organization’s donor reward strategy.

1. Reward levels
Creative rewards–such as branded items, public/personal recognition, handwritten Thank You notes, exclusive videos, and events or experiences–can pique the interest of some donors, motivating them to  potentially give bigger amounts.

Better yet, encourage supporters to crowdfund towards their goals to attract many smaller contributions from a greater number people, up to 60% of them who will be introduced to your cause for the first time.

2. Member/Club levels
This option is great for securing repeat donations and building long-term relationships with constituents. Start by assigning club names to each level, specifying the impact of the repeated gift, and thank your donors with on-going exclusive events and opportunities for them to be directly involved with your cause.

Remember, it’s perfectly okay to launch your fundraising campaign with one set of tiers and then add more levels as interest in your efforts grow.

Regardless of the approach your nonprofit decides to take, one benefit of creating levels is the power they have to influence the donor by highlighting for them exactly what their gift will accomplish. For example, if a $10 donation can provide a week’s worth of groceries for a small family, but $20 can feed them for a month, a donor might be motivated to increase their gift to make a bigger impact.

Set suggested donor levels to define contribution goals that will motivate your supporters to help your organization reach those targets and to thank them with tangible gifts for each tier of giving or details about the specific impact their contribution will make your cause. 

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