Dave Meslin, a community organizer, debunks the myth during his TED Talk that people are too lazy, ignorant and/or selfish to affect change and make a difference. We mistake these qualities as apathy (aka Supporter Kryptonite). Apathy can be redefined by identifying obstacles and dismantling them. His antidote? Information. When you passionately engage supporters by educating and informing people about the social and cultural issues you care about, your organization can inspire active participation in creating change.
Watch Dave Meslin explain the antidote to supporter kryptonite
WANTED: Direction and leadership
Here are 6 ways you can become a leader to your supporters:
1. Use mobile messaging to educate people through video links, progress updates and facts about your cause.
2. Set up creative ways to demonstrate the challenges your organization works to eradicate or change.
3. Create short video testimonials that document the before and after effects of your work. (Don’t worry about making them fancy…the story is more important)
4. Use social media and your blog to post written stories from volunteers and staff about their experiences with your organization.
5. Share links to articles, studies, videos or any other source that relates to your cause.
6. Tell supporters how to make a difference. Giving clear and simple ways to contribute will encourage them to follow through. This should include demonstrating and instructing them throughout the process to text a donation at live events!