Jarry Lee recently covered Taylor Swift’s latest charitable partnership with Scholastic Education to provide twenty-five schools each with 1,000 new books. The story appeared in BuzzFeed, a leading source for social news and entertainment.
Taylor Swift Donated 25,000 Books To Schools In NYC
Jarry Lee| BuzzFeed | 11/18/15
“Scholastic is honored to join with Taylor Swift who continues to show a passion for literacy and a commitment to spreading the message of how influential books can be in a child’s life,” said Greg Worrell, President, Scholastic Education. “Through this donation, we aim to encourage independent reading which inspires a love of learning and to ‘Open a World of Possible’ for more New York City students by making sure they have access to the very best children’s books.”
Taylor Swift Partners with Scholastic to Donate Books
Partnerships with large brands, in this case, Taylor Swift, can make a huge impact through the awareness and donations they generate. Taylor’s generous $25,000 donation enabled 25 schools to receive 1,000 much-needed books from Scholastic Education.
Strategic partnerships, like the one between Taylor Swift, Scholastic and the public schools, demonstrate how shared passions for a cause can drive collaborations that can fill the needs of your nonprofit.
Mobile Marketing & Partnerships
TCPA-compliant Mobile Marketing allows brands and nonprofit organizations to run mutually beneficial mobile messaging campaigns using their combined supporter/customer databases. Just one of the ways you can integrate mobile marketing with your partnership strategy this Giving Season is to provide advertising and discounts or special offers featured on donation or volunteer sign-up reply messages and offered in exchange for contributions of time or money to your cause.
A 99% open rate for text messages means your supporters are sure to see your updates and links to partner offers, increasing awareness for your cause and theirs.