The United States Tennis Association partners with R&B superstar Usher—Text SERVES to make a donation
USTA Serves and Usher’s New Look Foundation help guide thousands of American youth in using their athletic and creative talents to become leaders in their local communities. The partnership will utilize both tennis and service opportunities to work with youth across the country. Supporters can send text message donations by texting the word SERVES to 85944 to make a $5 gift billed directly to each donors cell phone bill.
“I’m very excited about this new partnership, which extends the outreach of USTA Serves by working with one of the most dynamic organizations in the country,” said Deborah Slaner Larkin, executive director, USTA Serves. “Working with the New Look Foundation provides USTA Serves the opportunity to reach even more youth, and continue using tennis and education to help build leaders in communities across the country.”
Usher’s Foundation provides the training and tools that allow young leaders to create and implement service projects within their own communities. Using leadership as a common thread, New Look and USTA are combining efforts to expand service opportunities across the country. New Look will work with the USTA’s 555 National Junior Tennis and Learning (NJTL) chapters — which reach 225,000 children — and other qualified tennis and education programs to expand young people’s leadership capabilities and opportunities.
“We are excited to continue our work with the USTA and look forward to a long term partnership,” said Shawn H. Wilson, president of New Look Foundation. “We have a common mission, to enrich young people, and together both organizations can make this goal a reality.”
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By Daniel Scalisi, Founder/ EVP Sales & Market Development