Text KIND to give a donation to the Trevor Project to help prevent LGBTQ bullying
Background: The Trevor Project is the leading national organization focused on crisis intervention and suicide prevention efforts among LGBTQ youth. Everyday, The Trevor Project saves young lives through its free and conﬁdential lifeline, in-school workshops, educational materials, online resources and advocacy. The organization was founded in 1998 by three ﬁlmmakers whose ﬁlm, “Trevor,” a comedy/drama about a gay teenager who attempts suicide, received the 1994 Academy Award® for Best Short Film.
In September 2010, the deaths by suicide of several LGBTQ young people who were bullied became a focus of national media attention. Ellen DeGeneres announced her intentions to help end LGBTQ bullying.
The Ellen Show
On her NBC show Ellen DeGeneres’ promoted her ongoing commitment to help raise funds for the Trevor Project.
Ellen worked with The Trevor Project and MobileCause to set up a mobile giving campaign for text donations. On her show Ellen asked viewers to join in taking immediate action against bullying by texting “KIND” to make a donation to The Trevor Project. She also promoted the keyword and shortcode to her five million Twitter followers and three million Facebook friends. Ellen was able to rally 30,000 people to help put a stop to bullying—raising $150,000 in text donations in 8 days.
- Ellen DeGeneres, on The Ellen DeGeneres Show, was able to raise $150,000 from her fans through text donations to support The Trevor
- 30,000 supporters were empowered to take immediate action against LGBT bullying.
By Daniel Scalisi, Founder/ EVP Sales & Market Development