Did you know… TCPA regulations give special permission to nonprofits to send text messages to donors and supporters. Ignoring this opportunity means missing out on donations!
Effective Fundraisers Keep Supporters Engaged with Great Stories
Sending text messages with links to storytelling videos is the best way to engage ALL supporters keeping them passionate about your cause. Unlike direct mail, email and social media, mobile messages take only minutes to set up and have a 99% open rates…at no additional cost! Best of all no special apps, software, training or programs are needed. All you need is list of phone numbers and an online MobileCause account.
Texts are Much More Personal than Email, Direct Mail and Social Media
It is almost impossible to ignore a text message. Nonprofits must be very careful to compose messages that are personal, entertaining and/or essential. If you send impersonal text messages donors will unsubscribe and you will no longer be able to reach them 99% of the time. Videos in text messages should be kept to around one-minute and personal is usually better than professional. Remember… people tend to donate to causes they are passionate about. Touch a heart… win/keep a donor.
A Text is Limited To 160 Characters… But a Video is Worth 1.8 Million Words
Texts with videos strengthen all channels by keeping supporters passionate and engaged. The information retained in one minute of video is equal to about 1.8 million written words. (Source: Brainshark) Here is a list of the top 5 short videos nonprofit organizations send: 1—Updates from staff in the field showing the impact of donations. 2—Testimonies from beneficiaries of the cause. 3—Highlight reels from events with final results. 4—Kickoffs and thank you’s for specific campaigns. 5—Inspirational messages from leadership for volunteers & employees.
90% of Text Messages are Read Within 3 Minutes… So Get Going!
Unlike emails, social media posts, and letters, which can be missed/ignored/lost, 90% of text messages are read within 3 minutes! One of the worst things your organization can do is not engage supporters in real time with text messages. Mobile messaging is inexpensive and easy to implement. So get going to start engaging your supporters.
Q: Won’t Text Messages Annoy My Older Supporters?
A: No… This is a myth! Baby boomers are the fastest growing group of adopters of text messaging. Here’s why: 1—Smartphones are bigger and brighter than ever before. 2—Texting is the way most parents/grandparents can connect with their kids. 3—Most smartphone plans now include unlimited text messages. Each text message includes the footer, “Reply Stop to Unsubscribe.” This provides the best possible experience for donors. Whenever they decide they no longer want messages they can reply STOP and they are off the list.
I’m Not Sure If I Have Mobile Numbers
The MobileCause platform allows you to upload your list of existing constituent phone numbers and validate which ones are mobile! Remember… For more than a decade people have been using their “mobile number” as their primary contact number. 3 tips for building your mobile subscriber list: 1—Require mobile number on all donation pages and registration forms. 2—Embed a mobile alerts signup form on your website. 3—Use subscription keywords at live events to engage audiences with exclusive content.
KSBJ and NGEN Radio Have Sent Millions of messages to Tens of Thousands of Mobile Subscribers.
“Our experience with MobileCause has been one to rave about! For starters, their staff are some of the kindest and most attentive people that I have ever worked with. Anytime we have had issues or technical difficulties, they are always on top of trying to help us and do whatever is necessary to make sure that our campaigns turn out perfectly. Not to mention the overall support that they provide in an effort to help your organization succeed in the mobile world. Their platform has allowed us to do lots of really fun and innovative projects through texting, and we would recommend their services to any organization who is looking to improve their mobile communication capabilities.” -Jessica Arrendell, NGEN Radio