Kaylee Heck reporting for ABC News covers the tongue in cheek installation of a ‘Texting Lane’ by University of Utah to appeal to constant texters. A Broadcast and Digital Journalism student at USC, Ms. Heck is also a digital production intern at ABC News and has worked for the Pac-12 Networks as a student Freelance Technician and for Annenberg TV News as a Multimedia Journalist and Assignment Desk Editor.
University in Utah Installs ‘Texting Lane’ on Stairs
By Lisa Richwine| Reuters | 6/15/15
The days of bumping into texters on staircases are over at Utah Valley University — at least in theory.
The university decided to divide its stairs into three neon-green-striped lanes — one for walkers, one for runners and one for texters, director for campus recreation Amy Grubbs told ABC News today.
The stairs were just lifeless before,” Grubbs said. “Students don’t necessarily abide by it but it’s funny to watch students push their friends over in the right lane as a joke if they’re texting. “Other people don’t even see it because they’re so consumed in their phones,” she added.
The changes to the stairs were designed by the school’s marketing department to appeal to the student population that Grubbs said is “constantly texting.”
Text To Donate Can Be Your Path To More Effective Fundraising
In addition to brightening up dreary staircases at the University of Utah, the texting lanes, conceived by the marketing department, were designed with humor in mind and to appeal to the school’s student population who is always texting.
While the most prolific texters are Millennials born between 1980 and 1995, members of Gen X born between 1965 and 1979 also prefer text messages over other forms of communication. Even Baby Boomers, although late-bloomer adopters, are using text messaging more and more often. It’s no wonder that nonprofits are using mobile technologies like text to donate to bolster their fundraising efforts.
Text To Donate By The Numbers
A look at some of text to donate statistics proves why it is one of the ways nonprofits are using cloud based fundraising to help their organizations reach their goals.
- 99% if texts are read with 90% within 3 minutes
- 70% of donors said texts are a good way to get their attention
- $107 is the average text donation amount
- 100% of donor information collected for future engagement
- 1 second to get real-time donation reporting
- 10 minutes to set up a text to donate keyword
Improve Fundraising Results with Secure and Effective Text To Donate Campaigns
Protected by the highest standard for credit-debit card security on the web, text to donate giving is 100% secure. Plus with an option to choose the donation frequency, it provides your donors a way to instantly set up donors to set up repeat giving. After they make their text to donate gift, donors can easily promote your cause across social media.
Clear the path to improved fundraising results with text to donate that makes it possible for your organization to easily and securely collect gifts of any size with full donor information.