Forward thinking nonprofit organizations get a mobile fundraising product for rapid disaster support and future initiatives.
excerpt from the Mobile Marketer by Mickey Alam Khan 12.22.08.
“Average individual donations are falling to below the $10-level, especially when large nonprofits such as the American Red Cross suck up all the household charity budgets during hurricanes and large-scale calamities.
So it is critical for smaller nonprofits, and even the bigger charities such as the Red Cross or The Salvation Army, to raise donations by text to rapidly respond to emergencies.
The Red Cross, for example, has successfully worked with the wireless carriers to encourage $5 donations for its disaster relief fund. The organization raised more than $200,000 in its most recent September through December appeal.
Charges for these donations will appear on the subscriber’s mobile phone bill each month. They can also be debited from prepaid account balances for those mobile consumers without a contract. Standard text messaging rates may apply to those texted donations.
Salvation Army Text to Give also helps in building a mobile database. This method will not only help smaller charities in these hard-pressed times, but will also result in repeat donations. Mobile also cuts creative, printing and postage costs out of a charity’s operations. Thus, a larger percentage of the donations can go to the actual cause for which the funds are raised.”
Learn more about the MobileCause fundraising product suite
By Daniel Scalisi, Founder/ EVP Sales & Market Development