Convio Common Ground, Co-Authored by Network for Good recently published: The Mobile Frontier: Successful Strategies from Text to Give Trends. This in depth research report identifies the growing trends of mobile technologies being adopted by Gen Y, Gen X, Boomers and Civics. The study also systematically identifies the steps needed for nonprofit causes to embrace and employ new mobile technologies to ensure return on investment and engagement.
Even though MobileCause is not explicitly mentioned in this report—We are recommending that all MobileCause clients and potential clients take 15 minutes and read this report for an up to date review of best mobile opportunities and integration practices.
Text to Give Trends Report Highlights
“By sending just a couple of text messages per month, you can keep potential donors excited about your cause and keep your organization top of mind with supporters.”
“Ask supporters to photograph and report activities in their local neighborhood using Facebook, Twitter or other mobile-enabled social media.”
“Mobile is all about reaching the right people, in the right place, at the right time. So first, think about your audience and where, when and how you interact with these people.”
“Donations from mobile or added donations or purchases from other forms of outreach that will be driven by mobile reinforcement (better online giving results, better direct mail results, more event attendance).”
“One in ten US adults have made a charitable contribution using the text messaging feature on their mobile phone. That number is rapidly growing.”
MobileCause is the Leading Provider of Mobile Technologies for Nonprofit Organizations
We have served more than 1080 nonprofit organizations—raised millions of dollars—and reached hundreds of thousands of new donors for our clients. Learn more about how each of our mobile tools have been designed to strengthen engagement, involvement and fundraising.
By Shelley Wenk, Head of Customer Success