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The Salvation Army Boise

Founded

1865

How we helped

Year-end giving strategy

Pre and post event communication

Collect online and offline event donations

Real-time donor recognition

Text-to-donate

Mobile pledging with auto-fulfillment

Donor reporting

Gift management

Segment

Human Services

Size

Medium

$59,000

raised

99%

donation fulfillment

163

pledges

MobileCause makes giving very exciting. We were so thrilled when donations started flooding in and we reached our goal in three minutes.

Year-End Giving Kickoff Luncheon Attendee

Challenge

Salvation Army Boise was looking to increase donations for the families and individuals they serve. To do this, they planned to host a Red Kettle Kickoff fundraising luncheon to ask for donations. With much competition to garner attention and donations during the holiday season, they needed a way to jumpstart donations and catch their attendees attention. 

Solution

To build attendance and pre-event donations, Salvation Army Boise mobilized board members as table captains to invite their network and compete to collect pre-event donations through MobileCause online donation forms.  The pre-event donations were then displayed on the thermometer as the event started. Once a compelling story was shared, the speaker encouraged attendees to make mobile pledges using a keyword and directed their attention to the thermometer with donors names listed. During the remainder of the event, Salvation Army Boise input all their offline gifts collected (checks, cash and pledge cards that were placed in red kettles on tables) and recognized them on-screen. With the help of the fundraising thermometer, the room was catalyzed to make donations until the goal was reached.

Impact

Their Red Kettle Kickoff fundraiser luncheon was triumphant with over 200 in attendance and 163 pledges secured. Salvation Army Boise raised over $59,000 in donations their first time using MobileCause. Thanks to the automated reminders set-up within the platform, 99% of pledges were fulfilled within 24 hours of the event. Now, Salvation Army staff have the option to connect with their donors via text and send them updates of where and how their dollars are improving the lives of the families and individuals they serve. 

THE SALVATION ARMY BOISE

Nearly 30 million Americans receive assistance from The Salvation Army each year through social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children.

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