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Town of Wells

Founded

1643

How we helped

Event Page

Text-to-Donate

Online Giving Form

Segment

Government

Size

Small

$6,129

raised

$161.30

average size gift

38

total gifts

“What drew me to MobileCause was its user interface, which is clean, intuitive, and easy for anyone to use (with or without coding knowledge).”

– Brittany Di Capua, Social Media Consultant for Town of Wells

Challenge

Wells, a town in York County, Maine, held virtual Board of Selectmen town hall meetings during the COVID-19 pandemic. During many meetings, attendees asked how they could donate to town residents displaced by the coronavirus outbreak. Because Wells is a popular summertime destination, many residents rely on tourism and were directly impacted by lower rates of travel. Previously the town accepted walk-in donations, but due to new social distancing guidelines, Well’s Town Manager decided it was time to adopt an online fundraising platform.

Solution

Wells Town Manager requested demos from online fundraising platforms, but ultimately chose MobileCause because the platform provides an Event Page they could easily customize for a COVID-19 relief campaign. Town of Wells’ social media consultant from Eleven Seven Media, Brittany Di Capua, created a social media campaign, #wearewells, to promote their Event Page. Within each Facebook and Twitter post for the campaign was a link to their #wearewells Event Page and text-to-donate instructions. In addition, Wells’ employees shared links to the #wearewells campaign within their virtual Board of Selectmen meetings.

Impact

By promoting their #wearewells campaign solely through social media platforms and Board of Selectmen Meetings, the Town of Wells was able to raise over $6,130 in donations. By making it easy for town residents to submit donations virtually, they did not have to forgo donations they would have otherwise received in-person at city hall. Donations supported local food and basic needs relief programs, along with essential resources to Wells applicants requesting general assistance.

What is DFS?

Our team of Digital Fundraising Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Town of Wells

Founded in 1643, the Town of Wells is the third-oldest town in Maine. A popular tourist destination, the city has miles of natural beaches, historic sites and a summertime concert series. It’s no surprise their town motto is “The Friendliest Town in Maine.”

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