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Trinity Classical Academy

Founded

2001

How we helped

Campaign strategy

Collect online and offline donations

Customized online forms

Mobile messaging

Text-to-donate

Real-time donor recognition

Live & digital fundraising events

 

Segment

Education
Faith-Based

Size

Medium

121

total gifts received from donors

$36,066

total raised through this event

50

text-to-donate gifts

Challenge

Trinity Classical Academy, a college preparatory school in Valencia, California, wanted to do a big push on #GivingTuesday to raise funds as part of their annual fundraising campaign. They knew they needed to expand their online efforts in new and exciting ways to better engage and inspire their audience on a larger global giving day.

Solution

With some detailed planning from a MobileCause Digital Marketing Strategist, Trinity Classical deployed a multichannel fundraising campaign. They set up frequent communications about #GivingTuesday through email, mobile messaging, and social media. Their short videos and fun, inspiring graphics not only showcased the impact of giving but also instructions on how to text-to-give. Trinity also created videos of staff and students wearing branded t-shirts before and during #GivingTuesday. Post campaign, they posted a ‘Thank You’ video updating their audience on the amounts raised with a live event thermometer in the background.

Impact

Support for Trinity Classical and their mission came flooding in quickly upon launching their campaign. They were able to nearly triple their campaign goal of $50,000 to raise over $145,000 for their school. Their #GivingTuesday efforts increased reach and engagement with their audience in a heartfelt way, allowing them to continue their long tradition of providing the highest quality education to their community.

What is DMS?

Our team of Digital Marketing Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Trinity Classical Academy

Founded in 2001, Trinity Classical Academy provides a rigorous college preparatory education steeped in the classical tradition and taught through a distinctly Christian worldview. Trinity educates over 550 students in grades transitional kindergarten (TK) through 12th grade, including several students in the Imago Dei School for students with developmental disabilities. Their mission is to offer a challenging education grounded in the Christian faith and the classical tradition to produce young men and women of virtue, wisdom, purpose and courage.

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