Types of Text Messages You Should Be Sending
WRITTEN BY SARAH BAKER
One of the quickest and most efficient ways to communicate with your supporters is through text message. With 97% owning a cell phone*, nearly all Americans can send and receive text messages, and text messages are typically checked more often than email. While more succinct than email or social media, text messages feel more personal but with more risk of unsubscribing if you aren’t thoughtful with the type of content you’re sending out. Here are four categories of content to share via text message.
Welcome Messages
After you have uploaded your constituents’ phone numbers to confirm how many mobile numbers you have; it’s time to send out your first text message. For the very first text message you send, you want to share a message of welcome and introduce yourself. Be sure to include the name of your organization, a brief description of the content your subscribers can expect to receive, and when applicable, a link back to your website.
General Broadcast Messages
Important announcements that affect all your supporters such as event announcements, leadership changes and community outreach programs.
Targeted Messages
Once you have been regularly communicating with your supporters using text messages, it’s important to segment your audience into smaller groups so you can share specific information as appropriate instead of blasting your entire list. Target messages can include reminders for members to renew their memberships, volunteer opportunities to existing volunteers, and event reminders to ticket holders of your paid events.
Need help crafting a custom text message campaign? Our Digital Fundraising Strategists
are here to help develop your strategy.
Prescheduled Messages
Some messages can be scheduled ahead of time, like holiday messages. Set aside time at the beginning of each quarter to schedule these types of messages (e.g. Happy Mother’s Day from Nonprofit!) as well as time aside each month to do a quick review of these scheduled messages to ensure they don’t conflict or overlap with new messages you may want to schedule.
Now that you have the types of messages to send, be sure to review the best time to send text messages.
Sarah Baker
Digital Marketing Strategist
MobileCause
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