In his most recent Quick Sprout article, Neil Patel highlights the easiest and best tactics to grow your organization’s blog community. Patel is an entrepreneur, founder of Quick Sprout, and has been called one of the top 10 online marketers by Forbes. In his words, he’s “kind of a big deal” and an expert in digital marketing. Quick Sprout is a business and marketing blog.
Why We Like, Comment, and Share on Facebook
By Neil Patel| Quick Sprout | 6/19/15
Have you ever wondered why people enjoy liking, commenting, and sharing on Facebook?
If you haven’t, you should. Why? Because understanding why people enjoy doing these things will help you generate more Facebook traffic.
So, if you want to get more Facebook traffic, first you need to understand what motivates people to use Facebook.
Understanding Facebook Will Boost Engagement
Knowing your supporters can help you figure out what kinds of content will add value to your organization and help people better connect to your cause on a regular basis. Each “Like” is positive feedback or a connection to things your supporters care about.
Neil Patel’s infographic shows how you can use those likes to learn even more about your supporters, which can help you further customize communication and fundraising campaigns. For example, studies show men respond to calls-to-action that have elements of self-interest, but that approach has negative effects for women.
What are a few of the benefits can your organization reap from understanding Facebook and monitoring “Likes”?
- Valuable feedback that allows you to build a community of supporters
- A place to hone the dialogue around your cause
- A platform for sharing valuable information/incentives/exclusive content/experiences with the people who give to your organization
According to Moira Burke, a Data Scientist at Facebook, whose very job is understanding Facebook and its users, studied 1,200 Facebook users, personal messages and comments are more satisfying than one-click “Likes” on Facebook. Direct communication is better received and more engaging. As your supporters respond to your content through “Likes” or shares or comments, you can (and should) respond to keep the conversation going.
One way to engage them in conversation is to post questions, surveys or by inviting Facebook fans to participate in contests that will bring extra awareness to your cause while creating a little fun for everyone.
Respond with a comment, private message or wall post to thank supporters for sharing your organization’s content with their social networks. It only takes seconds, but will leave a lasting impression and humanize your digital presence.