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University of Bridgeport

Founded

1927

How we helped

Day of Giving

Digital Marketing Services

Campaign strategy

Peer-to-peer and crowdfunding

Real-time donor recognition

Text-to-donate

Customized online forms

Collect online and offline donations

Segment

Higher Education

Size

Small

548

total gifts received from donors

$78,499

total raised through this event

$143

average gift size

“Our Digital Marketing Strategist was first class, timely, and responsive. She was eager to assist each step of the way with how-to videos and personalized instructions.”

– Ryan Zapolski, Director of Annual Giving, University of Bridgeport

Challenge

Founded in 1927, the University of Bridgeport is committed to providing its student body a challenging learning environment that promotes innovation and career readiness. In 2019, the University wanted to boost donations and engagement with recent graduates and younger alumni for their “Pay it Forward,” Day of Giving campaign, but had exhausted their traditional marketing channels.

Solution

Prior to joining the University of Bridgeport, Director of Annual Giving, Ryan Zapolski, used several other fundraising platforms. But the one-to-one support of MobileCause’s Digital Marketing Services team and the platform’s clean interface really stood out to him. A Digital Marketing Strategist sent personalized instructions throughout each step of setting up their campaign. How-to videos quickly got them up to speed on mobile technology and best practices. The intuitive user interface provided ease-of-use and peace-of-mind that their campaign was in good hands. In no time, they were able to launch the University of Bridgeport’s text-to-donate keywords, online giving pages and peer to peer fundraising pages that display donors impact in real time, all in the support of their big Day of Giving.

Impact

With the help of MobileCause, Bridgeport University was able to raise a record amount of donations for their Day of Giving, all while increasing engagement with younger base by reaching donors on their mobile devices. Text messaging linked users directly to online giving pages while social media sites like Twitter and Facebook significantly increased engagement for online giving and peer-to-peer fundraising landing pages.

What is DMS?

Our team of Digital Marketing Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

University of Bridgeport

The University of Bridgeport is a private, non-sectarian, coeducational university in Bridgeport Connecticut. The University offers career-oriented undergraduate, graduate, and professional degrees. With a student body from over 45 states and 80 countries the University promotes a supportive, culturally diverse learning environment to prepare graduates for life and leadership in an interconnected world.

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