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United Way of Ventura County

Founded

1945

How we helped

Disaster Releif

Peer-to-Peer and Crowdfunding

Fundraising Drive

Mobile Messaging

Campaign Creation

Brand & Communication Strategy

Segment

Social Advocacy

Size

Small

$858,725

donated so far

3,229

new subscribers

6,735

new donors

It was a very quick spreading fire, and the fact we were able to react so quickly with MobileCause to get our page set-up, customized, and handle the volume, was truly exceptional.

– Vicki Raven, VP, Resource Development & Marketing

Challenge

On December 10, 2017, a state of emergency was declared in California. A fire in Ventura County was growing exponentially forcing many citizens to evacuate. This was the Thomas Fire and while many were panicking, United Way of Ventura County needed to have a rapid response to help the many displaced victims and overall recovery for the community that was dealing with losing their homes.

Solution

Needing instant help, United Way of Ventura County reached out to MobileCause for immediate help. Within a day, Digital Marketing Services member Sarah Baker had all the needed forms live! Just like that #ThomasFireFund was created, and a customized online donation form was developed that could be shared via social channels, email and text via a shortlink. Additionally, donors could donate by texting UWVC to 41444.

Impact

Within minutes of sharing the form, the link and text to give code, the word spread. Donations rolled in and in one day $21,837 was collected online, and within one week, the donations grew to $189,317 from 1,341 donors. The power of online donations in the state of emergency shows the magnitude of compassionate people, and the ability to collect the funds so quickly helped United Way of Ventura County help those suffering in real-time when they needed it most. As of February, the ThomasFireFund has expanded to the Flood Fund for those affected by the Santa Barbara Floods, and $859,321 has been collected from 6,735 donors so far.

United Way of Ventura County

Since 1945, the United Way has helped Ventura County residents receive valuable health and human services by providing support to worthy causes and organizations. As a volunteer-driven organization, individuals living and working in the local community volunteer their time and expertise to set and monitor the direction in planning, policy decisions, and financial development of the United Way.

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