Aj Agrawal contributed to Forbes CMO Network on how platforms like YouTube and Periscope are changing the ways organizations should market their businesses using video. Mr. Agrawal is a writer, entrepreneur, and speaker. He is the CEO and Co-Founder of Alumnify Inc.
3 Reasons Why You Should Be Marketing On YouTube And Periscope
AJ Agrawal | Forbes | 1/3/16
In 2016 digital marketing will take entirely new forms. New forms of marketing are growing, and the industry is diversifying across channels. For marketers, this is good news and bad news. It will become more important than ever before to utilize multiple channels of media to spread your content and grow your brand. Attracting an audience is not nearly as easy as it was before; now there are a plethora of other websites and ads competing for viewer attention. Creating content and ads that engage and attract viewers has an entirely new meaning that it once did. New forms of marketing like virtual reality and interactive content will rise as marketing agencies compete for attention. According to Devumi Marketing Specialist, Chris Desadoy, “In 2016, YouTube and Periscope will have exceptional value for marketers looking to grow their audience and grow a pipeline of interested prospective customers. Getting YouTube views will become increasingly important, and having a multi-channel marketing campaign will be critical for your business’ success.”
Nonprofits Should Start Marketing On YouTube and Periscope to Improve Donor Engagement Plans
In 2016, in order for charitable organizations to attract and keep new supporters, they must implement innovative donor engagement plans that include marketing their cause using video platforms like YouTube and Periscope. Both platforms have specific benefits that can help your organization capture donor’s attention and allow you to build the credibility and trust required for long-term engagement.
The YouTube Nonprofit Program allows you to share your org’s story and mission in visually impactful ways, compelling the viewer with call to action overlays and annotations to contribute to your cause. Your org can share its YouTube video links by embedding them on your website or including links to your YouTube videos in text messages sent to your donors.
Periscope, which works with your Twitter account, allows your organization to live stream video to your followers right from your mobile phone. The platform makes it possible for you to broadcast everything from your mission at work in the field or a fundraising event right as it’s happening. You can also use Periscope to stream important announcements to your subscribers.
Improve your organization’s donor engagement plans by leveraging the power of video platforms like YouTube and Periscope with effective calls to action to reach and engage the 57% of supporters who donate after watching a video.